“Do-it-yourself” has become just “DIY;” Target is democratizing design; women’s magazines break from fashion to run issues dedicated solely to interior design; and clichés of paint brush wielding, HGTV-watching moms have replaced the soap opera-viewing, bonbon-eating set of the 1980s.

The country is in the throes of a collective lust for design.  And while we all don’t want to actually do it ourselves, we do want our homes to reflect ourselves.  We want people to walk in and have a sense of who we are and what we’re about.  And the easiest way to impart these ideas is the one we seem to have the biggest problem with: color.

Using Color Architecturally

One of the most effective ways to use color to transform a room is to play up its architectural features. Molding, mantels, built-in bookcases, arched doorways, wainscot, windows, and doors all offer an opportunity to add another layer of interest to colored walls.

For subtle emphasis, Sheri Thompson, director of color marketing and design for Sherwin-Williams, suggests painting molding or doorways just one step lighter or darker than the primary wall. “It’s a subtle shift in color but it really brings your eye to the detail,” she says. Painting a metallic glaze right on top of an existing painted element, like a ceiling medallion, is another way to draw attention. “A copper or bronze finish is very translucent and it gives a nice shimmer that enhances the architectural feature,” says Thompson.

A room containing wainscot provides a good opportunity for a contrast between light and dark. A dark wainscot below a bright wall will draw attention to the upper walls, while a bright white wainscot next to a colored wall will focus the eye on the wainscot. You can also use paint to create the effect of wainscot where it doesn’t exist by covering the bottom third of the wall in one color and the upper walls in another; then place a piece of flat molding along the intersection and paint it the color of the lower wall to reinforce the wainscot look.

Where rooms are relatively featureless, painting an “accent wall” in a vivid hue where the others are white or neutral can add a dramatic, contemporary edge. Or, as Ken Charbonneau, a New York color marketing consultant, suggests, paint the primary walls a soft color such as beige or celadon green and the accent wall three shades darker. “The accent wall still gives the room some punch, but it’s not as dramatic.”

If drama is your goal, you might rethink the entire notion of painting a wall from corner to corner, says Doty Horn, director of color and design for Benjamin Moore, and you’ll create an architectural emphasis where one doesn’t exist. Moving around the room in a clockwise direction, try painting a third of one wall and two thirds of the adjacent wall, wrapping the corner in color. Then paint the last one eighth of the second wall and three quarters of its adjacent wall, covering that corner. Another bold play: Take a big wall and, working in from both corners, paint it almost to the center, leaving an 18- to 20-inch vertical line of white space, and hang artwork down the center.

Consider the ceiling the fifth wall of a room. Though sticking to “ceiling white” generally makes a space feel airy, a similar effect can be achieved by painting the ceiling a lighter shade of the wall color. Just take the paint sample card that has your wall color as the middle choice, then go one or two choices lighter for the ceiling color. The result will be a room that appears larger, because the contrast between wall color and ceiling color has been softened. In a small room, such as a bathroom, the ceiling can even be painted the same color as the walls to make it look bigger.

Of course, sometimes lowering the ceiling visually creates a welcome feeling of enclosure. In his own 19th-century brownstone, Ken Charbonneau painted the dining room ceiling Pompeiian Red. “People love to ask if the red paint doesn’t bring the ceiling down too much. But you’re sitting the whole time you’re in a dining room, and you want to create a warm, cozy, intimate feeling, so why not?” Of course, his ceilings are 11 feet high. In a house that has ceilings just 8 or 9 feet high, painting a bedroom ceiling a pale robin’s egg blue, for instance, would be a way to create a similar, soothing effect.

For a bolder approach, try using two different colors in the same room. For example, paint a built-in bookcase or niche a shade of green in a room with blue walls, which will highlight the items on the bookcase or inside the recessed area. Of course, architectural elements can also provide continuity throughout a house if they are painted the same color in every room. Starting in the Federal period and continuing today, white and off-white have been the traditional choice for molding, windows, and doors.